04.09.25 | SHARECE O’NEAL CREATIVE
PROJECT PROPOSAL
for SHANNON STOCKDALE
A thoughtful brand and digital presence designed to reflect your values, elevate your credibility, and help you grow with confidence.
WELCOME
Bringing your vision to life starts with the willingness to trust the right partner
YOUR brand transformation awaits
Hi Shannon, Jordan, and Teresa —
I’m so excited to partner with you in launching your brand into the world! As we discussed, this project is all about helping you bring your people strategy consultancy to life in a way that’s clear, credible, and distinctly you. We’ll focus on building a thoughtful visual identity and flexible templates that allow you to confidently show up, share your content, and grow your reach.
This phase of your journey is such a powerful one—and it’s an honor to help lay the foundation. From strategy to design, we’ll co-create a brand presence that reflects your values, your vision, and your expertise.
Let’s do this!
YOUR PROJECT GOALS
Rooted in Your Vision,
Designed for Results
YOU TOLD ME:
“…the fundamental piece is that we would look like a legitimate business. It helps us command a higher price and move from individual consultant to real company.”
This is exactly where branding and design shine. Together, we’ll create a cohesive presence that reflects your collective level of expertise, builds immediate credibility with clients, and positions you all as a polished consulting firm—rather than solo acts.
YOU TOLD ME:
“We definitely need a website... to serve as a lead generation strategy—something that allows people to download tools and resources.”
I’ll design a clean, modern website that not only showcases your services and team, but also works for you behind the scenes—supporting your marketing and lead gen efforts with downloadable content, a clear user flow, and built-in flexibility for future updates.
YOU TOLD ME:
“We need to start translating all of the content that we have in our depository into branded templates, so that we have the materials for our content strategy.”
I’ll design Canva and Google Slides templates that reflect your new visual identity, making it easy to bring your content to life in a cohesive, professional way. You’ll be able to create resources, lead magnets, and internal documents that build credibility and trust from day one.
You shared your goals, and this is how we’ll bring them to life…
…through thoughtful strategy, intentional design, and outcomes that align with your next chapter. These goals will guide everything we do throughout the project to ensure we’re delivering exactly what your business needs to grow.
amanda’s site traffic is up more than 100% from her previous site
“Through my corporate career, I've worked with really top-notch brand and web folks, and Sharece is right up there with the best in the business.”
Sharece is not only an incredibly kind human, she really knows her stuff. The branding and aesthetic she put together for me is so elevated and thoughtful. My site traffic is up more than 100% from the previous site, and I also just feel so much more confident putting my "digital self" out there. I now have a website that I am proud to share with people. My website explains me and what I do so clearly that I think people will have a better sense of who I am and either feel more compelled to reach out to me or to sign up for my community.
- AMANDA BAUDIER, EXECUTIVE COACH & MINDFULNESS TEACHER | view case study
FULL PLATE FULL CUP HAD 500 VISITS just days AFTER LAUNCHING
“The website Sharece created is the visual representation of the brand we are building not just today but 1, 5, 10 years down the road.”
Our new website gives me the confidence to promote Full Plate Full Cup. I am SO proud to share it with the world. As someone with a branding background, this is key for me! After less than one week live, we already have 500 visits and countless compliments from some of the people we admire most.
- REBECCA STUMP, CO-FOUNDER OF FULL PLATE FULL CUP
OUR SIGNaTURE PROCESS
A Clear Path, Every Step of the Way
Refreshing your brand and website is no small task—but it doesn’t have to feel overwhelming. Our process is built to be clear, collaborative, and smooth from start to finish. From developing a brand identity that feels aligned and authentic to mapping out a simple, intentional site structure, we’ll guide you every step of the way.
You’ll always know what’s happening, what’s next, and how each phase is moving you closer to your bigger goals. While you stay focused on your business, we’ll take care of the behind-the-scenes magic.
2-3 weeks
01 / Explore
Once you're onboard and set up in our Client Portal, you’ll dive into your Brand Assignments to clarify your positioning, story, and audience. In this phase, you’ll deliver your content and copy. I’ll provide copywriting prompts based on my signature conversion-based site layout if needed.
1 week
02 / Strategy
We’ll meet for a 60-minute strategy call one week prior to your design start date to align on your vision and define your visual and messaging direction. You’ll walk away with clarity and confidence—and a roadmap that guides the rest of the project. You’ll have the remainder of that week to finalize copy and content based on our strategy before diving into design.
2 weeks
03 / Design
We’ll move into visual identity development (logo, fonts, color palette), then to branded templates and website design. I’ll present design drafts and guide you through two collaborative rounds of feedback to refine and finalize your visual assets. Quick communication and feedback are key at this phase!
2-3 weeks
04 / Develop
Once the identity is locked in, I’ll bring your website to life in Squarespace. We’ll build an intuitive, user-friendly site with lead magnet integration, SEO-ready structure, and thoughtful storytelling from top to bottom.
during final week
05 / Test
Before we go live, we’ll test for performance, responsiveness, and polish across all devices. I’ll handle all the backend setup so you’re confident everything is running smoothly and ready for visitors.
on final day
06 / Launch
On the final day, we’ll hop on a 1-hour training call to walk through your site and templates. You’ll also get 2 weeks of post-launch support for tweaks or questions. Want to stay hands-off? Ask about our care packages for long-term peace of mind.
project scope
What We’ll Create Together
Here’s a detailed breakdown of what’s included in your project, based on everything we discussed. This scope focuses on getting you launched with a professional, aligned brand identity, essential marketing templates, and a clean, lead-generating website. As you build momentum, we’ll make sure your brand presence reflects the depth of your expertise and supports your business goals. If any new needs pop up—like additional templates, expanded site functionality, or extra pages—we’ll stay flexible and adapt together to make sure everything stays aligned with your priorities.
brand & collateral PROJECT START DATE
May 19, 2025
EST. PROJECT DURATION from start date
3 Weeks
web design & development PROJECT START DATE
July / August 2025
EST. PROJECT DURATION from start date
3 Weeks
Discovery & Strategy
60-min Strategy Call + Strategy Questionnaire
With our Web & Brand Strategy Deep Dive, we'll develop a plan to hone in on areas of opportunity in visual design, conversions, customer journey, and systems integrations.
Website Copywriting Guide with Review Session
We'll guide you in writing effective copy with our conversion-based prompts, and collaborate on developing a clear and consistent strategy that captivates your ideal client and speeds up the know-like-trust funnel.
Brand Design & Collateral
Option #1: Custom Full Brand Identity Design
Increase brand perception and confidently promote your brand with ease, including:
Logo design (up to 3 variations and up to 3 rounds of revisions)
Custom brand graphic elements
Iconography Suite (up to 12 elements)
Color palette selection
Font systems
Stock image curation (40 images)
Full Brand Style Guide
Option#2: Lite Brand Identity Design
Spend less time trying to figure out design, and confidently promote your brand with peace of mind, including:
Word-based logotype design (up to 2 rounds of revisions)
Color palette selection
Font systems
Stock image curation (20 images)
Mini Brand Style Guide
Customized Collateral Design
Spend more time focusing on your expert client service and less time figuring out your marketing materials, including:
Customized Canva ebook (Company Profile / Proposal) Design with 15 editable, on-brand pages based on in-house template
Customized Google Slides Presentation Deck Design with 25 editable, on-brand pages based on in-house template
Web Design & Development
Strategic, Conversion-Based Squarespace Design & Development
Be seen as an industry thought leader and market your services with confidence, including:
Expertly designed pages based on our proven website wireframe
Pages include: Homepage, About Page, Approach, Services, Resources Page with lead capture forms, Contact Page with inquiry form
Basic SEO implementation and accessibility best practices
Signature Website Systems Integrations
Save time on admin tasks and focus on revenue-generating activities and maximizing your impact, including:
Lead capture form & email integration setup
Social media feed setup
Scheduling or contact form setup
Project Support
Signature Client Experience with Personalized Client Portal
Be in the know at all times and start to gain momentum as we develop your new brand, including:
A welcome guide with Questionnaire review call / Strategy session
Project management support
Access to our private communication dashboard
60-minute Final Hand-off Meeting with Website Training
We'll guide you in understanding your technical systems and feel empowered to edit and update your website with ease.
2-Week Post Launch Technical Support
Includes a Post Launch Support Guide so you can know what next steps to take if you need support and feel empowered to create momentum as you launch your new branding.
your investment
Laying the Foundation for Your Next Chapter
This project is an investment in building a strong, credible foundation for your business—one that reflects your expertise, builds trust with the right audiences, and positions your consultancy as a polished, professional brand from day one.
Your investment is designed to meet you where you are. You’re starting with a powerful vision, deep experience, and a clear sense of purpose—we’ll build a brand that brings all of that forward. I’ve included two package options so you have flexibility based on your current priorities and resources, while still keeping the full picture in mind.
Once your new brand and website are live, you can expect:
Elevated credibility: A cohesive visual identity will help you show up confidently across every platform—from pitch decks to lead magnets—making a strong, lasting impression.
Clearer positioning: Presenting yourselves as a unified firm allows you to lead with more authority, communicate your value clearly, and confidently raise your rates.
Branded tools you can use right away: Canva, Docs, and Slides templates will help you bring your content strategy to life with consistency and ease.
A lead-generating website: Designed for clarity, connection, and usability, your site will help you grow your audience, share resources, and capture interest from potential clients.
We understand how important it is to be intentional with your investment in this early stage, and I’m here to guide you through it. The goal is to give you not just a brand—but a launchpad for everything that’s next.
Option #1: Complete Project Package with Custom Full Brand Identity Design
Investment:
$8,600
Payment Structure: ¼ Deposit, ¼ 1 month prior to start, ¼ at Start Date, ¼ on Final Day (additional options available)
Option #2: Complete Project Package with Lite Brand Identity Design
Investment:
$6,800
Payment Structure: ¼ Deposit, ¼ 1 month prior to start, ¼ at Start Date, ¼ on Final Day (additional options available)
case study
Iksana Consulting
Iksana Consulting is a woman- and minority-owned business that supports growth-stage companies, particularly those seeking Series B or C funding, by aligning their people, operations, culture, and leadership through executive coaching and HR consulting services.
The company sought to develop a cohesive brand identity and online presence that would resonate with tech founders and C-suite executives. In her branding, she wanted to stay true to her South Asian heritage but reflect the dynamic nature of the tech industry.
The evolution of the project included:
Brand Foundations: Conducted brand assignments, questionnaires, and a strategy workshop to establish core values and inspirations.
Logo Design: Created a logomark inspired by natural geometry and the lowercase "i," symbolizing team synergy and individual paths, paired with a high-end serif font to convey luxury and confidence.
Iconography Design: Developed custom icons representing various functional areas, using simple geometric lines and soft curves to convey approachability and movement.
Website Development: Built a 5-page Squarespace website featuring bold color blocking, on-brand imagery, and functionalities like newsletter signup and appointment scheduling.
Collateral Design: Designed presentation decks, business cards, and letterheads consistent with the established brand identity for use in pitches and client presentations.
As a result, Iksana now possesses a bold, confident, and cohesive brand identity and online presence that effectively appeals to their target clientele.
let’s work together!
NEXT STEPS
I hope this has been helpful for you and I look forward to collaborating!
01 / Watch Video
I've created a Loom video walking you through this proposal. Please take a look and jot down any questions you may have. Feel free to email by replying to the proposal email thread.
02 / Ask Questions
Please let me know your thoughts and questions. Does this proposal meet your needs? Is there anything you’d like to add or remove?
03 / Approve Proposal
Once we answer any questions, you’ll approve the proposal and select your desired package. We’ll also confirm your payment plan terms.