CONFIDENT. MODERN. SERENE.
TIERRA DESTINY
Custom Squarespace web design & branding for author, speaker, and entrepreneur.
ABOUT THE PROJECT
Combining soft colors and minimalist layouts, this website redesign for client Tierra Destiny is an embodiment of her journey of triumph and the emergence of peace and purpose to serve women entrepreneurs in owning their destiny.
Tierra Destiny is a visionary, author, speaker, spirit-led entrepreneur, and mother-of-2 who values honoring your authentic gifts, flowing with life, and setting your own pace.
Her mission is to teach others how to own their destiny by having fulfillment and staying true to themselves as they build successful businesses.
The design direction follows a clean, modern aesthetic with an overwhelming sense of serenity and elegance. Tierra’s moved by the ideas of flowing with the tides of life and sought to incorporate water, sand, and the beach into her design. The goal of the site was to showcase Tierra’s elevated style while creating a clear structure around each of her specialized service offerings: brand management, consulting, philanthropy, and publishing.
Brand Photography by Trey Eckles.
MOOD BOARD & COLOR PALETTE
LOGO DESIGN
The logo design incorporates modern sans serif fonts with a transitional play on traditional and contemporary. The letters of the main stacked logo “flow“ into each other while the Own Your Destiny tagline “rises” to the east. The goal was to keep the logo timeless and encapsulate the emotion behind all of her brands.
Built on Squarespace, the Tierra Destiny website design features soft, serene colors with layering elements to highlight Tierra’s journey and expertise. Layouts were kept minimal with an editorial feel to clearly communicate her message and story to her audience.
SCROLL ABOUT PAGE BELOW.
See Tierra Destiny Live on Squarespace
READY TO ELEVATE YOUR WEB DESIGN?