WISDOM. ABUNDANCE. PLAYFULNESS.
LVR ACADEMY
Custom Squarespace web design and social media graphics for an Electronic music industry education platform.
about the project
Crafting a bold, immersive brand experience that resonates with the heartbeat of electronic music.
Leticia van Riel is a visionary in the electronic music industry. When she approached me to redesign LVR Academy's website, her mission was clear: create a platform that not only showcases her offerings but also embodies the energy and spirit of the nightlife scene. The goal was to inspire and guide emerging DJs and producers through a digital experience that feels as dynamic and electrifying as the music they aspire to create.
LVR Academy is a beacon for aspiring DJs and producers, offering mentorship, masterclasses, and webinars. The project scope included a comprehensive overhaul of the website and social media graphics to align with the vibrant culture of electronic music. By infusing the brand with modern design elements and a clear design system, we aimed to position LVR Academy as the premier educational platform in the industry.
SERVICES PROVIDED:
Squarespace Web Design
Social Media Graphics Design
THE OPPORTUNITY
Creating a cohesive brand experience that communicates Leticia's depth of experience and passion for mentorship.
Leticia’s previous website didn’t do her or her brand justice. The platform felt clunky, outdated, and difficult to update, leaving visitors confused and uninspired. The experience lacked energy, clarity, and sophistication, and moreover, it didn’t reflect the caliber of talent she works with or the high standards she brings to every project. It was clear that the site needed more than a facelift—it needed a reimagining.
This moment presented an opportunity to reposition LVR Academy as the premier destination for aspiring DJs and producers. Leticia wanted to modernize her brand with a fresh, energetic feel, an elevated color palette, and a streamlined user experience that would attract top-tier talent. She envisioned a platform that felt bold, aspirational, and aligned with the world of electronic music while also being intuitive and easy to manage on the backend.
STORYTELLING •
STRATEGY •
DESIGN •
STORYTELLING • STRATEGY • DESIGN •
LETICIA’S STORY
From intern to renowned artist manager—Leticia’s path to shaping the next generation of DJs
Leticia van Riel’s journey into the electronic music world started on the dance floor as a passionate raver captivated by the energy of the club scene. That early love for music led her to London, where she landed an internship at a booking agency. It was there, surrounded by creativity and ambition, that she found her calling. Witnessing firsthand the artistry and hustle behind the scenes sparked a fire within her, inspiring her to dive deeper into the industry and carve out her own space.
18 years later, Leticia now manages the careers of some of the most respected DJs on the global stage, including ANNA, Sama' Abdulhadi, and Victor Ruiz. Through LvR Academy, she channels her wealth of experience into mentoring emerging talent, helping them navigate the complexities of the industry with confidence and clarity. Her mission is to empower future DJs with the knowledge, tools, and mindset they need to build sustainable, impactful careers—just as she did.
Squarespace web design
Designing a bold, high-energy site that mirrors the world of electronic music and guides users with clarity.
The redesign focused on creating rhythm and movement, evoking the feeling of stepping into an epic DJ set. We used layered gradients to add depth, like lights flashing across a club floor, while bordered images and rounded corners brought structure and approachability.
A key challenge was creating a color system for Leticia’s core offerings: pairing her core coral color with purple for products, teal blue for the high-touch mentoring, and yellow for her course. This made it easy for visitors to navigate while giving each service its own distinct identity.
Every design choice—from modern, bold typography to immersive layouts—was crafted to channel the pulse and edge of the electronic music world while ensuring the user experience remained seamless and intuitive.
SOCIAL MEDIA GRAPHICS
Creating a suite of social media assets that amplify the Academy’s bold, energetic voice.
To ensure LVR Academy’s presence felt cohesive across every touchpoint, we developed a collection of social media templates that echoed the new website’s look and feel. These assets empower Leticia and her team to promote programs, share insights, and celebrate student wins—while staying visually consistent and instantly recognizable. The new design system elevates the Academy’s social media presence, helping Leticia show up as the authority she is.
the results
Positioning LVR Academy as the go-to education platform for the next generation of DJs.
With a bold new website and cohesive brand visuals, LVR Academy now reflects the energy, clarity, and authority that Leticia brings to the industry. The platform feels vibrant, intuitive, and fully aligned with her vision, allowing her to show up as an educator, a leader, and a trusted guide for the next generation of DJs and producers.
The immersive design, new color system, and dynamic visuals create an experience that resonates deeply with her audience making it easy for them to find what they need, feel inspired, and take action. Beyond the website, the social media assets extend this energy, giving Leticia the tools to show up consistently across platforms, build community, and amplify her message with confidence.
This new digital presence elevates Leticia’s brand and opens doors to new opportunities, partnerships, and collaborations. It’s a brand experience designed to spark ambition, fuel dreams, and position LVR Academy as the place where emerging DJs turn to learn, grow, and thrive with Leticia’s their guide.
