04.21.26 | SHARECE O’NEAL CREATIVE
PROJECT PROPOSAL
for ARIANNE MILLER, PhD
A thoughtful brand and digital presence designed to reflect your values, elevate your brand presence, and grow your practice with confidence.
WELCOME
A brand and website that supports your work, your clients, and your life.
Arianne,
I’m excited about the opportunity to partner with you on this next chapter of your practice.
From our conversation, it’s clear that your work is already creating real transformation for your clients and that your current website has been quietly supporting that growth. That tells me we’re not starting from scratch. We’re building on something that’s already working.
This project is about refining and expanding that foundation. Together, we’ll create a website and brand that reflect the depth of your work, support a steadier flow of aligned clients, and give you the flexibility to grow in a way that fits your life.
More consistency. More stability. More space for your family, your writing, and the work that matters most.
My mission is to support those who support others, and I’m here to help you build something that not only looks beautiful but truly works for you.
Sharece
YOUR PROJECT GOALS
Rooted in Your Vision,
Designed for Results
YOU TOLD ME:
“It’s been a placeholder… but most of the clients I get are from my website.”
What you’ve built, even in its simplest form, is already working. It’s bringing in the right people and supporting your practice in a real way. We’ll build on that foundation by elevating your site into something more intentional and strategic, where your value is clear, trust builds more quickly, and client inquiries feel steadier and more consistent.
YOU TOLD ME:
“I really need a steady stream of clients… I would like to have a waitlist.”
This project is centered around creating consistency. We’ll design your site to support steady visibility and connection, so you’re not relying on seasonal shifts or uncertainty. With clear structure and thoughtful messaging, your website will naturally guide aligned inquiries, giving you the option to maintain a steady flow of clients and a waitlist when needed.
YOU TOLD ME:
“I want to make the kind of income that allows me to… feel comfortable about my life and my family.”
Beyond aesthetics, this is about building stability. Your website will be designed to support full-fee client acquisition in a way that feels aligned with your values, so you can make decisions from a place of choice rather than pressure. The goal is to create a foundation where your income feels steady, your schedule feels sustainable, and your work continues to feel meaningful.
You shared your goals, and this is how we’ll bring them to life…
…through thoughtful strategy, intentional design, and outcomes that align with your next chapter. These goals will guide everything we do throughout the project to ensure we’re delivering exactly what your practice needs to grow.
amanda’s site traffic is up more than 100% from her previous site
“Through my corporate career, I've worked with really top-notch brand and web folks, and Sharece is right up there with the best in the business.”
Sharece is not only an incredibly kind human, she really knows her stuff. The branding and aesthetic she put together for me is so elevated and thoughtful. My site traffic is up more than 100% from the previous site, and I also just feel so much more confident putting my "digital self" out there. I now have a website that I am proud to share with people. My website explains me and what I do so clearly that I think people will have a better sense of who I am and either feel more compelled to reach out to me or to sign up for my community.
- AMANDA BAUDIER, EXECUTIVE COACH & MINDFULNESS TEACHER | view case study
FULL PLATE FULL CUP HAD 500 VISITS just days AFTER LAUNCHING
“The website Sharece created is the visual representation of the brand we are building not just today but 1, 5, 10 years down the road.”
Our new website gives me the confidence to promote Full Plate Full Cup. I am SO proud to share it with the world. As someone with a branding background, this is key for me! After less than one week live, we already have 500 visits and countless compliments from some of the people we admire most.
- REBECCA STUMP, CO-FOUNDER OF FULL PLATE FULL CUP
STRATEGIC DIRECTION
A key part of this project is honoring what already makes your practice unique.
You shared that you’re not interested in becoming an overly branded, niche-focused business in the traditional sense. You are the brand. Your identity, your perspective, and your way of thinking and working with clients are what draw people in, and it’s already working.
Our approach will reflect that.
Rather than creating something that feels performative, we’ll develop a brand and website that feels grounded, intelligent, and real. Something that mirrors how you show up in your work. Something that allows the right clients to recognize themselves in your words and feel supported before they even reach out.
We’ll also be thoughtful about how we structure the client journey. As you said, therapy isn’t a service that needs to be pushed or sold. People come when they’re ready. The site will respect that rhythm while still creating clear pathways for connection, whether someone is ready to begin or just looking for guidance and resources.
This balance is what will make the experience feel natural, ethical, and effective.
OUR SIGNaTURE PROCESS
A Clear Path, Every Step of the Way
Refreshing your brand and website is no small task, but it doesn’t have to feel overwhelming. Our process is built to be clear, collaborative, and smooth from start to finish. From developing a brand identity that feels aligned and authentic to mapping out a simple, intentional site structure, I’ll guide you every step of the way.
You’ll always know what’s happening, what’s next, and how each phase is moving you closer to your bigger goals. While you stay focused on your practice, I’ll take care of the behind-the-scenes magic.
up to 4-6 weeks prior to project start date
01 / Discovery & Strategy
We’ll begin with a deep dive into your practice, your experiences, and the way you think about your work. Through guided questionnaires and a collaborative strategy session, we’ll define your messaging, clarify how you want to position your work, and explore opportunities for growth—whether that’s refining your current structure or thinking through future offerings.
2-3 weeks
02 / Brand Identity Design
From there, we’ll develop a visual identity that reflects your presence in a way that’s grounded, thoughtful, and professional. This includes typography, color palette, and design elements that feel aligned with your work and create a cohesive foundation for your website and any future materials.
2-3 weeks
03 / Web Design & Development
Your website will be designed and built in Squarespace with both aesthetics and function in mind. We’ll create a clean, intuitive site structure that makes it easy for visitors to understand who you are, how you work, and how to take the next step.
This is where we also build your client flow. Each page will be intentionally structured to guide visitors toward connection, whether that’s booking a session, exploring resources, or simply spending more time engaging with your content.
We’ll also implement foundational SEO across your site, including keyword strategy, page structure, and backend optimization, so your site is positioned to be discovered easily through search.
1 week
04 / Testing & Launch
Before launch, we’ll test your site across devices and browsers to ensure everything is working seamlessly. Once everything is finalized, we’ll launch your new website with confidence, knowing it’s set up to support both your current needs and your future growth.
project scope
What We’ll Create Together
Here’s a detailed breakdown of what we’ll include in your project based on our conversation. This scope is designed to refine your brand and create a clear, thoughtful website that supports a steady flow of aligned clients.
As we move through the process, we’ll stay focused on building something that feels aligned with your work and sustainable for your day-to-day practice. If additional needs come up, we’ll adapt together to make sure everything continues to support your goals.
target PROJECT completion dATE
mid-August 2026
EST. PROJECT DURATION from start date
4 - 6 Weeks
Option #1: Premium Experience
The Premium Experience option is designed to support both where you are now and where you see your practice evolving over time. Based on what you shared about wanting more consistency, while also holding space for future ideas like resources, writing, and expanded offerings, this approach gives us the opportunity to build a more complete and thoughtful foundation from the start.
Rather than creating something you may outgrow, we’ll take a slightly deeper, more strategic approach so your brand and website not only support your current client flow, but also leave room for whatever you choose to develop next, without needing to revisit or rebuild your core foundation later.
-
Uncover the heart of your audience and the essence of your work so you can build a practice that feels aligned, sustainable, and deeply impactful.
This session sets the foundation for everything we create together, ensuring your brand and website are created with intention.
Includes:
Naming exploration (if desired)
Messaging development across key audiences
Mission, vision, and brand positioning
Brand story development
Ideal client refinement (including layered audiences such as professionals, specific groups, etc.)
Strategic direction for your website and future growth
-
Showcase your work, perspective, and expertise in a way that feels natural and compelling without forcing a voice that doesn’t feel like you.
We’ll guide your content so it builds trust, reflects your depth, and helps the right clients see themselves in your work.
Includes:
Custom copywriting prompts for each page of your website
Content strategy session to map your messaging and flow
Guidance on structuring your services, resources, and expertise
Support in shaping a clear, engaging client journey across your site
-
Create a cohesive, elevated visual identity that reflects your presence and allows your work to be experienced with clarity and confidence.
Includes:
Custom logo design (up to 3 variations + up to 3 rounds of revisions)
Supporting brand graphic elements
Iconography suite (up to 10 custom elements)
Curated color palette
Typography system
Stock image curation (up to 30 images)
Comprehensive brand style guide
-
Position your practice as a trusted, expert-level resource while creating a seamless and intuitive experience for your clients.
Your website will not only look beautiful, but to guide visitors naturally toward connection, whether they’re ready to begin or just exploring.
Includes:
Fully custom-designed pages (home, about, up to 3 services pages, resources, media, publications, contact)
Custom resources page layout with 9 entries implemented
Strategic page structure to support clarity, trust, and engagement
Mobile-responsive design across all devices
SEO implementation (keywords, meta tags, alt text)
Accessibility and performance best practices
-
Create a thoughtful, automated system that supports your client journey while respecting the natural rhythm of your work.
This allows your website to work in the background creating connection points without feeling overly salesy.
Includes:
Email capture for resource engagement (separate from clinical services)
Email platform integration
Automated resource delivery setup
Nurture sequence (up to 3 emails, resource-based)
Booking software integration
Social media integration
-
Extend your brand experience beyond your website in a way that feels cohesive and intentional.
Includes:
Custom branded resource guide or workbook
15 custom-designed page layouts
Template designed to support your resources, future offerings, or client experience
-
A structured, supportive experience so you always feel clear, organized, and confident throughout the process.
Includes:
Project kickoff and orientation call
Personalized client portal
Project management and milestone tracking
Access to a private communication dashboard
-
A seamless transition from build to launch, with the tools and support you need to move forward with confidence.
Includes:
60-minute final handoff and website training session and recording
Guidance on managing and updating your website
System walkthrough so you feel fully supported post-launch
-
Continued support as you step into your new brand and website.
Includes:
4 weeks of post-launch technical support
Post-launch support guide with next steps and recommendations
Ongoing guidance to help you build momentum with your new platform
Option #2: Essential Experience
The Essential Experience option is designed to strengthen what’s already working and support a more consistent, steady flow of clients in your practice. Based on what you shared, this approach focuses on refining your current presence, clarifying your messaging, elevating your visual identity, and creating a website that feels intentional and easier to navigate.
We’ll focus on creating a clean, strategic foundation that supports your immediate needs, such as attracting aligned clients, building trust more quickly, and moving toward a sense of stability and ease in your work, all while still leaving room to expand over time when you’re ready.
-
Clarify the core of your work so your website reflects who you are and how you support your clients without overcomplicating your brand.
This session ensures we’re building from a place of intention, while keeping the process focused and efficient.
Includes:
Brand positioning and direction
Messaging refinement based on your current audience
Brand story alignment
Foundational guidance for how your work is communicated across your site
-
Develop clear, grounded messaging that reflects your voice and helps the right clients recognize themselves in your work.
We’ll focus on simplicity and clarity, so your content feels natural while still building trust and connection.
Includes:
Website copywriting prompts for each core page
Content strategy guide to support flow and structure
Review session to refine messaging and ensure consistency
Guidance on organizing your services and key information
-
Create a cohesive and elevated visual direction that feels aligned, simple, and easy to maintain over time.
Includes:
Word-based logotype design (up to 2 rounds of revisions)
Curated color palette
Typography system
Stock image curation (up to 15 images)
Mini brand style guide for consistency moving forward
-
Design a clean, intuitive website that communicates your work clearly and supports a steady flow of client inquiries.
Includes:
6 custom-designed pages based on a proven website structure (home, about, services, resources, contact, media & publications)
Grid-based resources layout with 3 entries implemented
Mobile-responsive design across devices
SEO implementation (keywords, meta tags, alt text)
Accessibility and performance best practices
-
Create simple, supportive systems that allow your website to work for you—without adding unnecessary complexity.
Includes:
Email capture and email integration setup (resource-based if desired)
Booking tool integration for streamlined booking
Social media integration
-
A structured, supportive experience so you always feel clear, organized, and confident throughout the process.
Includes:
Project kickoff and orientation call
Personalized client portal
Project management and milestone tracking
Access to a private communication dashboard
-
A seamless transition from build to launch, with the tools and support you need to move forward with confidence.
Includes:
60-minute final handoff and website training session and recording
Guidance on managing and updating your website
System walkthrough so you feel fully supported post-launch
-
Continued support as you step into your new brand and website.
Includes:
2 weeks of post-launch technical support
Post-launch support guide with next steps and recommendations
your investment
Laying the Foundation for Your Next Chapter
This project is an investment in building a thoughtful, strategic foundation for your practice. One that supports both your work and your life.
But we’re not just creating a website. We’re creating a system that helps your practice operate with more consistency, more ease, and more intention.
Once your new website is live, you can expect:
More consistent client flow: A site designed to support steady inquiries and reduce the uncertainty of seasonal fluctuations
Stronger alignment with your ideal clients: Clear, grounded messaging that continues to attract the people you genuinely enjoy working with
Increased sense of stability: A more predictable pipeline that supports your transition away from additional roles and into full independence
A more supportive client experience: Visitors feel helped, understood, and guided before they even reach out
Room for future growth: A flexible platform that allows you to introduce resources, groups, or additional offerings over time without rebuilding from scratch.
This is about creating something that supports you now and evolves with you as your practice continues to grow.
Option #1: Premium Experience
Your Investment:
$XX,000
4 payments of $X
If a different payment structure would feel more supportive, I’m happy to talk through options.
Option #2: Essential Experience
Your Investment:
$X,000
4 payments of $X
If a different payment structure would feel more supportive, I’m happy to talk through options.
let’s work together!
NEXT STEPS
I hope this gave you a clear view of what’s possible and how this could support your practice. When you’re ready, here’s how we can move forward together.
01 / Review the Proposal
Take a few moments to walk through the proposal and see how everything feels to you. I’ve also included a short Loom video to guide you through the approach and key decisions.
02 / Share Your Thoughts
I’d love to hear what’s standing out to you. Does this feel aligned with what you’re looking for? Is there anything you’d like to adjust, expand, or talk through further?
03 / Move Forward
When you’re ready, you can move forward by selecting your preferred option and confirming your start date. We’ll take care of the rest together.